Kris Reid, Founder and CEO of Ardor SEO, joins True Multifamily to share the knowledge on how search engine optimization helps multifamily investors and other realtors. He shares how the predictability and measurability of digital marketing go hand in hand to build a specific strategy for a website, not just generating leads but also nurturing them. He breaks down the process on how to optimize and maximize specific keywords to get more customers to trust you and your brand, from the simple nudge to the nurture campaign.