Episode 63: He adds value to the GP through creative multifamily marketing!
In this episode, John Casmon of the Casmon Capital Group shares to True Multifamily how he went from 8 units to 192 units by adding value to the right team. He emphasizes the success of having the right partners who will listen to the ideas, vet them, and implement the ones that make the most sense. He also shares how to add value specifically, demonstrating the capability and what you can bring to the table.
John Casmon also talks about the importance of branding and how it's everything you create: from the logos, color palettes, and the essence of the experience. He shares that branding is customer experience and not just the visual perception of the business.
